
Immersion: Growing with Groups is for advisors who see groups as an opportunity—but haven't yet felt ready to pursue them. Whether you've never booked a group or you're piecing them together as you go, this is three focused days to close that gap for good. No group experience required.
If you're looking for an in-depth course on groups, this program is absolutely worth it. The instructors were exceptionally knowledgeable and provided valuable insights that can help you successfully grow and navigate your group cruise business. - Sharyn, St. Paul, MN
Over three focused days, you'll learn how to find, build, price, contract, and manage group travel across every category—cruise, resort, tour, and land. Five partners bring the real processes, contracts, and group opportunities that past attendees called the most valuable part of the experience. You'll leave with the workflows, the language, and the confidence to say yes to bookings you used to pass on.
Dates: December 2–4, 2026
Time: Day 1: 9:00 AM | 6:00 PM ET · Day 2: 9:00 AM – 6:00 PM ET | Day 3: 9:00 AM – 3:00 PM ET
Location: Anywhere you have Wi-Fi
Cost: $197
The virtual experience is the same education, the same five partners, and the same workbook—fully live, with you chatting with someone in the room the whole way through. No travel, no time away from your business. Register by November 18 and your full materials kit is guaranteed to arrive before the event. Register after, and your kit still ships—just not guaranteed in time for day one.
Immersions are live, multi-day education experiences where advisors go deep on one high-opportunity travel category and leave able to sell it with confidence. Not a broad overview—focused mastery of one specialty at a time.
Groups are one of the highest-revenue categories in travel—and one of the most intimidating to start. Immersion: Growing with Groups is built to close that gap. You'll spend three focused days learning exactly how groups work, with the people who run them, so you leave ready to act, not just inspired. The supplier sessions were the highest-rated part of the last Immersion—this edition brings five partners who specialize in group travel across every category.
All sessions available in person and virtually. Times listed in ET.
What You'll Cover
Three focused days that take you from first inquiry to final delivery—with a dedicated session for each of our five partners.
Day 1 — Groups, Start to Finish
How group travel works end to end, qualifying and choosing the right supplier, and registering and invoicing your group. Featuring Allianz and Sandals + Beaches.
Day 2 — Selling & Operating
Pricing, proposals, and contracts; operating your groups day to day; and promoting them to fill the seats. Featuring American Airlines Vacations and All Inclusive Collection.
Day 3 — Group Air & Answers
Navigating group air, plus an open Q&A built around your real-world scenarios. Featuring CIE.
Throughout: hosted breakfasts, lunches, and dinners built for networking with the partners and your fellow advisors.
Hotel Rooms:
There is no hotel booking link. Members are free to make their own hotel reservations.
Cancellation Policy:
Cancellations 45+ days = fully refundable
Cancellations 1 - 45 days prior to the event = $97 penalty
No-Shows are Non-Refundable
Please contact Member Success to cancel your reservation.
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